Voyager was a cryptocurrency consumer app that unfortunately had to retire but produced some really great content while it was in operation. The main challenge was educating an audience of consumers who wanted to invest in crypto but had no idea what it was or how it worked.
I started as a copywriter writing blogs, social content, video scripts, emails, product launch materials, crypto descriptions, and newsletters. About six months in, I pivoted to Content Development where I worked closely with our Head of Growth Marketing to build creative campaigns, collaborated with influencers and agencies to create powerful content, and developed an educational culture hub that simplified crypto and tied it into the zeitgeist.
My favorite part of this job was running a team of designers and writers to put out a video news series once a week across all of our socials and YouTube. I researched, created, developed, and distributed the content and got to leverage extremely talented people to bring it all together.
I also got an invaluable crash course in brand crisis communications, which requires specific tact, tone, and implementation.
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